Yaa Boakye from the Practice Accelerator team joins James on this special episode to announce an upcoming resource that will help practitioners develop their businesses: the 90-Minute Private Practice Sprint. During this free webinar on February 17 at 8 p.m. PST/11 p.m. EST, James and Yaa will share practical, actionable, no-fluff guidelines to help practitioners set goals to grow their practices.
With her experience in marketing, personal training, nutrition and coaching healthcare providers, Yaa guides practitioners to develop the business side of their practices with efficiency and focus.
As she explains in this podcast episode, building a successful practice requires knowledge of multiple domains, including understanding your target patient, having solid marketing strategies, utilizing technology systems to streamline day-to-day operations, and understanding how to successfully deliver patient education to maximize clinical results.
However, without the right tools in place, healthcare providers may attract the wrong patients and adopt ineffective practices that consume their limited time and resources. The 90-Minute Private Practice Sprint was designed to help practitioners avoid these problems and streamline their business development strategy.
Listen to the episode to learn more about:
- Why it’s important to market your practice online and offline
- How to overcome unhelpful patterns that hold back your business development
- How the 90-Minute Private Practice Sprint can help you avoid common pitfalls and accelerate your practice growth
- The many other benefits and free resources you’ll receive when you join us live for the 90-Minute Private Practice Sprint
- And much more!
Yaa Boakye: …the sprint is a chance for functional medicine providers to take control and make massive change in 90 minutes. We know providers are super passionate about helping patients and improving their care, but here’s the deal. You often neglect the business side of things. Now, I know many of you don’t have the time to do formal business training, marketing training. Myself and a lot of our team, we have spent the time doing that stuff for you.
Now, you also may think, “Well, it may not be worth the time. I can just outsource this ‘boring work’ to a marketing agency, to a business strategy.” And honestly, the truth be told, those people aren’t going to be you. You’re going to spend so much time getting them to understand who you are, what you believe in and how you do things. It’s going to be a lot easier, at least starting out, for you to wear the multiple hats. Take on the role of marketer. Take on the role of CEO, and yes, even the janitor, if you have to, because the opportunity that this training provides will accelerate you, and it’s at no cost to you…
James Maskell: Welcome to the Evolution of Medicine podcast, the place health professionals come to hear from innovators and agitators leading the charge. We cover the latest clinical breakthroughs in health technology, as well as practical tools to help you transform your practice and the health of your community. This podcast is brought to you by the Lifestyle Matrix Resource Center, who provide a range of options to help you deliver successful, effective, functional, and integrative medicine. To find out more and to get started, go to goevomed.com/lmrc. That’s goevomed.com/lmrc.
Hello and welcome to a very special podcast. We are here today with Yaa Boakye. She is a new employee of the Evolution of Medicine, and we’ve been working together over the last year to reimagine the evolution of medicine programs, the Practice Accelerator, which we launched in 2016 to help practitioners build successful practices. We are really excited today because, with Yaa’s support, we are going to be taking the Evolution of Medicine to the next level in 2023. In 2016, we launched the Evolution of Medicine book and then the Evolution of Medicine Practice Accelerator because we wanted to help 100,000 practitioners build the practice of their dreams and to take the steps towards falling back in love with medicine. So, we’ve helped over a thousand practitioners do that in the last seven years. Over the last year and a half, or over the pandemic, we’ve seen 300,000 practitioners quit their jobs and look to fall back in love with medicine.
And so, if you’re a regular listener of the podcast, this is one to send to your colleagues who have quit their job at the hospital and don’t know what to do. We are excited to announce on this podcast today that we’re going to be doing a special webinar on the 17 of February, which you can find at goevomed.com/sprint, and Yaa and I are going to be taking you through a free training on all things practice management and giving you a taste of what’s going to be coming later in the year with the Practice Accelerator. Twice a year, we open the doors to the Practice Accelerator. We’d love to have you here. This podcast is sponsored by the Accelerator. Go to goevomed.com/accelerator, and you can take a free class and find out more about it. Yaa is a total powerhouse. We’re super excited to have you here on the team. It’s going to uplevel our delivery, our value and content to our practitioner community going forward, and hope you enjoy her as much as we do. Thanks so much for tuning in and enjoy.
So, a warm welcome to the podcast for the first time. Welcome, Yaa. Great to have you here.
Yaa Boakye: Thank you. It’s a pleasure to be here.
I’m super excited to introduce you to our audience, and I shared a little bit about who you are and why you’re here, but let’s just start there. You’re here now working at the Evolution of Medicine. We’ve been working together on rebuilding the Accelerator program, and you’ve been getting to really understand what we’re all about, but why don’t we just start with this? Tell us a little bit about your background and why you decided to join the Evolution of Medicine and what you’re excited about.
Yaa Boakye: Yeah. Hi, everyone. So, as James said, my name is Yaa. Fun fact, my name actually means Thursday. I’m incredibly obsessed with my Great Danes. I have two of them. They’re mixed breeds. I was born and raised in Chicago. Everything but the cold is what I love here, great food, great people, great vibes.
I have over a decade experience as a certified personal trainer. I’m also a registered dietician nutritionist, and as a certified personal trainer, I personally can relate to a lot of our providers because in that role, I have had to struggle finding clients, retain them, get referrals. And as a registered dietician nutritionist, understanding the complexities and nuances of human behavior and being able to educate, knowing what you know about them, is truly kind of a nice little puzzle that I like sorting out. And since I’ve spent so many years just really figuring out that piece, I love sharing with others how to improve those interactions because it’s very key in terms of getting long-term success and being able to guarantee that your practice is really thriving.
So, I’m really excited to bring that to the Accelerator for sure. And really what sets me apart from other people is that I have this really unique ability to bridge the gap between providers and their target audience, their patients, because I’ve been on both sides of the river. Through my lived experiences, my schooling, my mentorship, I’ve learned to navigate the waters, so to speak, and build that nice bridge. So, I understand for providers who are new to functional medicine, new to just getting started in entrepreneurship, there’s a lot of things that are going around in your mind, and sometimes it’s nice to just have a simple focus and have someone that can help guide you on that path. So, I’m extremely, extremely passionate about teaching others, saving them time because I’ve spent so much time doing the legwork.
To give you some more insight into my formal training, I have a bachelor’s degree in communications from Northwestern. So, definitely owned in. I really was able to own my camera communication, my storytelling, as well as some health communication. I took a lot of great classes on those subjects. I’m also pursuing an MBA at Chicago Booth with a focus on marketing management, strategic management and entrepreneurship. This knowledge is instrumental in getting me to share the importance of strategic thinking, planning and marketing to others, so feel free to leach off of me all of this great information so you don’t need to spend the money and the time sitting through these classes. And I also have some great professional background as well. I worked at Dietician Boss as a method instructor, teaching dieticians how to conduct sales call, create social media content, improve their mindset.
I also regularly freelance doing social media content strategy, creating Instagram posts, providing TikTok strategy, helping people craft blogs and email content. So, all of this knowledge and experience has really led me to my current role here, and I’m really excited to teach providers how to niche, how to build better delivery systems, optimize education, and just truly understand how to market yourself effectively because that’s how you’re going to stand apart.
James Maskell: Absolutely. Well, we’re so grateful to have you here, Yaa. And I guess, just before I contextualize that any further, I’d just love to know, now you’ve been interacting with practitioners trying to make it in functional medicine and integrative medicine… Why this group of people? Why do you care about helping this group?
Yaa Boakye: Yeah, so it’s funny. My mom likes to tell this story. When I was a kid, there was this child psychologist, funny enough, from the University of Chicago that came to the local school where I was at in Hyde Park in the South Side of Chicago. And they asked the students not a complicated task, but to literally just draw a plane. And this test was to assess our intelligence somehow, some way. So, we were asked to simply draw a plane, but not only did I draw the plane, I drew the people in the plane, I drew the houses below, I drew the trees. I wanted to create scale, and that story really speaks to me and why I love helping providers build their business because I’m a big thinker and I also think of details. Doctors, dieticians, medical providers are so zeroed in on the details, they’re probably just drawing the plane.
So, I like helping functional medicine providers because I understand the zone of genius and really the importance of maximizing their knowledge database. But really, you need to understand the entire landscape of business from identifying objectives, setting goals, and the fact that I’m naturally curious and I love learning, that’s why I’m really drawn to helping providers and helping them really understand the importance of not being tunneled in on just the patient side but really leveling up their understanding of what it means to be an entrepreneur and using the tech that exists. A lot of them are going through using some archaic things, and they don’t know that they can be improving their interactions with their patients, improving their ability to increase their earning potential. So, me being able to provide them access, real access and support, as they map out this entire entrepreneurial landscape, is exactly what I was born to do, and I’m excited to do it.
James Maskell: Well, we’re so grateful to have you here. And I guess just for context for the audience, if you’ve been following the Evolution of Medicine for a long time, you know when we started in 2014, it was really just about trying to make it easier for practitioners to learn about functional medicine. Before we showed up, there wasn’t really any free content online about it. As much as that can seem crazy today, given how much content there is all about the professional side of running a functional medicine practice, in 2016, when we launched the Practice Accelerator, again, there was a few places you could go for practice management, but you’d be spending 20, 50, a hundred thousand dollars on it. And we were able to create the first community-driven, practice-management accelerator program that we launched in 2016.
Since then, we’ve had about 1,000 practitioners come through it, and some people have taken their vision towards building their own micro practice. Some people have used that vision or that starting point to launch a much bigger practice or a series of practices or a franchise, or they’ve gone to create books and retreats. If you listen back to the Evolution of Medicine podcast, we’ve done over a dozen episodes called Success Leaves Clues where we’ve interviewed doctors who have come through the program and see what they’re doing now and how they’ve really fulfilled the name of the book, The Evolution of Medicine, which is to fall back in love with medicine, and that’s really what we are here to do.
I just want to share that, over the years, you’ve probably met my partner Gabe, who I started Evolution of Medicine with, who passed away in 2019, and Uli, who was our first chief operating officer who’s now plotting his own path and building hundreds of websites for practitioners and helping them with their marketing and automation. And you’ll hear a lot more from Uli as we relaunch the Practice Accelerator. And you’ve also met Patrick who’s been super helpful in helping practitioners implement things from the Practice Accelerator.
But what you’ve really brought, Yaa, is just really a focus on seriously up leveling the ability of practitioners to actually execute on what’s in the Accelerator. And that’s what I’m really excited about because, as I make my way in functional medicine, what I’ve come to realize is that you can make an incredible prescription for a patient, but unless they actually start to execute on that prescription, it’s really not that valuable. And ultimately, I want to make sure that anyone who comes into the Practice Accelerator, who trusts the Evolution of Medicine to help them build their business, that they actually take action towards building a successful practice because there are 300,000 people that quit their job in the pandemic that are looking to fall back in love with medicine.
I think we have the pathway for people to do it, and ultimately, what we needed is someone who could really understand all aspects of practice building and make it super congruent. So, one of the big announcements that we’re making today is on the 17 of February, Yaa and I are going to be running a 90-minute Practice Accelerator sprint. So, it’s going to be at eight o’clock Pacific, 11 o’clock Eastern. So, if you’re building a practice or thinking of building a new practice or starting the process of understanding how you might be able to quit your job in 2023 and build the practice of your dreams, I highly recommend for you to join us there. Yaa, why don’t you share a little bit about what we’re going to get into in that 90-minute webinar on the seventeenth.
Yaa Boakye: Yeah, so the Practice Accelerator 90-minute sprint will be in a webinar format, and it’s designed to teach functional medicine providers how to build and sustain a successful private practice. You’ll learn really five essential things that you need to start. And if you’ve already started and you’re still not getting that momentum, it’s still incredibly valuable for you to attend because we’ll share with you the importance of these things. Improving and honing in your success mindset. Really honoring your customer and getting to know them. You have to honor your customer’s needs, their wants. We’ll teach you how to really tease that out. We’ll also teach you how to research your competition. You don’t know how many people just sit back and say, “Well, I’m not going to pay attention. There’s rarely any functional medicine providers to begin with.” But remember, your competition is also still Western medicine.
Your competition is also the local CrossFit gym and all those things. So, you really need to understand all the ways in which your ideal person is seeking support in whatever they’re dealing with, whether it’s weight, whether it’s wanting to like overcome something with their digestive issues. There are so many things you need to understand about the competition. You’re also just learning how to map out your online and offline marketing tactics. Whether you’re the person who’s like, “I’m old school. I’m like the phone book type of person, the newspaper type of person,” offline can still work, but to be honest, if you really want to be competitive and have massive reach, really honing in on one online tactic is really, really helpful. So, we’ll outline some steps for you to get started with online and offline marketing tactics as well as teaching you how to build out a quarterly marketing strategy quickly.
And there’s some amazing bonuses that I’ll share a little bit later. But what’s really cool is, to a lot of what James is saying, we’ve been working on the Accelerator, and one of the things we’ve been doing is a workbook. So, we’re not providing the full workbook in this training, but we will be providing a very comprehensive and complimentary version of the workbook to guide you through this training that provides actionable steps so you can start accelerating the growth of your practice, if you have one, or actually just even get it kicked off if you haven’t started.
James Maskell: Cool. Well, I’m super excited, so get it down on your calendar. This is the first time we’ve done this for quite a while. I think where we’re really focused on is adding so much value in that time. So, it’s the seventeenth of February. It’s going to be at eight o’clock Pacific, 11 o’clock Eastern. So, mark it down in your calendar, even if you’re in the UK. I know we’ve had many people from the UK go through the Practice Accelerator because the NHS is imploding and many people are looking to build a practice where they can serve patients directly. So, you’re totally welcome as well. I guess that would be four o’clock in the afternoon UK time, so we’ll have all the details there.
You mentioned the mindset issue, and I would say if I look back at the Practice Accelerator, we didn’t really talk about that. Always in the Functional Forum content, obviously, there is a gap between being an employed physician or practitioner and jumping into the mindset of an entrepreneur. I guess I’d love to understand how you see that mindset plays a role in building a functional medicine practice and what you’ve seen when you’ve been working historically with Dietician Boss and now here at the Evolution of Medicine. What role does mindset play in helping practitioners get their head in the game to be a clinician entrepreneur?
Yaa Boakye: Yeah. Imagine this. You are going up to a friend, and they tell you, “Oh, I don’t like that shirt. I think you need to change your shoes. What were you thinking with that makeup?” Or, “What were you thinking about that tie? I can’t believe you chose this restaurant.” The words that we say to others and the things we say to ourselves have such an intense weight that we bear. So, when you approach your business and you’re saying things similar, “Oh, I can’t do this. I don’t have specialized equipment. Oh, I don’t think I’m going to be able to get that lease. Oh, I don’t want to get online. I think the internet is scary. No one’s going to find me. This provider has so many book deals.” All of those things are stopping you in your tracks, and a lot of times, people don’t realize that they’re internalizing it, and it’s totally limiting them versus having this rocket ship mindset where any and everything is possible, where you have what you need.
You don’t need all the equipment. You have the skills. You have the knowledge. You may not have the book deal, but you’re relatable. You’ve not rose into this fame level where no one finds you relatable. You can reimagine and re-channel more positive mindset in order to really get off the ground and running, and that’s so important, which is why we have this bonus segment of the Success Mindset in this Accelerator to really get practitioners really having this honest, genuine conversation about the things that they’re saying to themselves that are now presenting themselves as obstacles and how to really knock those obstacles out the way so you can actually start doing the work that you were put on this planet to do.
James Maskell: Yeah, I love that. I want to make another comparison actually to the power of the community in the Accelerator and the power of the community in patient care. Over the years, the last few years here, we’ve spoken a lot about group visits and one of the reasons why it’s powerful is because it’s amazing to see other people who are just like you starting to reverse their chronic illness to give you permission to do it. And one of the things that I think that has been amazing with the Practice Accelerator over the years is that one practitioner can see another practitioner go on their journey and see that it’s not as difficult as you think to move that along. And so, we’ll definitely be building on the community aspect of that in the Practice Accelerator and taking practitioners through a process to really keep their head in the game and move things along.
You mentioned competition a minute ago, and I want to come back to that. You shared that because we’ve always sort of seen, first of all, the percentage of people who are seeing a functional medicine doctor in America is still absurdly low given the level of chronic illness that’s around and given that conventional medicine is really not set up for chronic illness. Ultimately, practitioners have to be able to help their community understand the difference of what their care will entail versus going to their primary care doctor versus going to a local specialist. And it’s interesting now that because you can book directly with specialists, you don’t always have to come through primary care, you’re almost in competition with not just the primary care doctor but also specialists in the area. So, I guess, in your work with Dietician Boss and now thinking through this with the Evolution of Medicine, what do you see the importance of researching competition? And how do you think about that in building a successful practice?
Yaa Boakye: Yeah, by researching your competition, you’re able to identify their strengths and weaknesses. Now, when you’re developing your own strategy, the easiest path for most people is, “I’m going to copy what my competitors are doing well.” And that typically doesn’t work out well because the originators are always going to be the ones that attract people, so really, when you’re going in and looking at their strengths and weaknesses, what you’re looking at is what you can do better. If it’s a strength, how can you take it up one to two notches? And if it’s a weak area, you are free to really tackle it and prove that you do that one thing so much better.
So, doing this market research, doing this competitive analysis, you’re able to develop strategies that differentiate your practice and attract new patients. So, this is not about being a copycat. It’s not also being about so wildly different and abstract that you’re not even going to appeal to your patients. It’s really about learning about people that are already doing the work. Standing on the shoulders of giants, so to speak, but doing a little bit different things when you’re on their shoulders is really important.
So, imagine the scenario. You’ve just opened your doors and you’re ready to start seeing patients, but you have not taken the time to research your competition. You’re not sure what services they offer. You don’t know their pricing. You don’t know what people like, how they market themselves. Fast forward a few months, and now you’re struggling to attract new patients. Everyone is going next door because what they offer is more desirable. It speaks to them. They market three times as much as you. They have three X the amount of reviews. They roll out the red carpet when it comes to customer service. They’re beating you.
Now, imagine the opposite scenario where you’ve taken the time to research your competition. You know exactly what they offer, and you can level it up better. You’re able to price it in a way that still is competitive, yet still allows you to bring in the revenue that you need to bring in and be profitable, and you’re able to market yourselves and stand out in a much more unique way. They weren’t doing a lot of videos. You’re doing more videos. They weren’t doing as many testimonials. You’re providing more testimonials. By identifying their strengths and upleveling it and finding their weaknesses, you’re able to really give them a run for their money. And honestly, which scenario do you want to be in? Attending the sprint, you’ll be able to avoid the first scenario, I can tell you that much, and you’ll be able to thrive using the second one.
James Maskell: Yeah. Well, let’s get into the sprint. So, what are some of the other bonuses that we’re going to be offering for people who come through?
Yaa Boakye: Yeah. So, for people who attend live—the keyword’s live—you will actually get an amazing content package from our sponsor, Lifestyle Matrix Resource Center. They’ll be providing a quarter’s worth of pre-written blogs. So, that would be three blogs, webinar decks, and emails. So, you’ll get three blogs, three webinar decks and a three to four email sequence across the quarter that you’ll be using these materials for. Even if you don’t have a website or you’re uncomfortable talking on camera, still show up to this training because you can still repurpose the marketing content for social media posts. We’ll talk about that on the live training, and this bonus content—seriously, you guys, the fact that we’re offering this for free through our sponsors—will save you guys so much time and money.
And more importantly, when you’re trying to hire someone to create content that is through a functional medicine lens, it is very hard to find freelancers that actually know how to speak to certain conditions. Actually, also who know how to go through the literature and be able to break things down in a way that’s digestible. And our sponsors, Lifestyle Matrix Resource Center, have a team dedicated and making sure that the content that’s patient facing is super engaging, it’s on par, and it’s evidence based, so you’ll get an awesome, awesome amount of content with that bonus if you attend live.
Most importantly, as I mentioned earlier, you’ll get access to our awesome workbook to complete some of what we’ll cover on the call and that’s going to definitely propel you to success. And lastly, you’ll actually get a rapid marketing results quarterly marketing planner, and this tool will allow you to plug in your plan, leveraging the online and offline information that you learn and really getting pen to paper, fingers to keypad, to organize and get yourself set up for success when it comes to marketing your practice. Because at the end of the day, if people aren’t showing up at your doors, it’s because they don’t know you exist, so somehow, some way, you have to market yourself, period.
James Maskell: Yeah. I just want to reinforce, when COVID hit, and we did that event with PLMI, I think we had 5,000 doctors who came on to understand how to think about pivoting their practice virtually and to think about how to talk about COVID. The resources that were provided at that point from Lifestyle Matrix were incredible, and those practitioners that got on it, started making webinars about how to keep yourself healthy during COVID, how to reduce your chance of having a rough case, really thrived and were able to build a strong foundation for their practice and really grateful to our sponsors for making that available for people who are showing up.
You mentioned the workbook a few times. This, I think, is probably the biggest game changer for the Accelerator generally is that ultimately, over the years, we’ve edited the order by which we order the content because we had two major groups of people that were coming into the Accelerator. We had people who were trying to go from zero to one. They had a job or they had quit their job or they wanted to quit their job, and they wanted to start their functional medicine practice. And so, they were looking to build the infrastructure to make the leap across.
But then you also had this other group of practitioners that had started their functional medicine practice and it was going okay, but they were typically running out of time because the care is very time intensive. Then you have to be an entrepreneur. Then you have to deal with the rest of your life stuff, being a parent and so forth, and so trying to accelerate some of the pieces and build systems is why people were showing up. What I’m excited about—and as we’ve been working on this workbook together—is just that wherever you are getting started, you can find a place where you can actually just take real concrete steps. So, can you share a little bit about how you decided to come up with the workbook? And what that process has looked like from your end?
Yaa Boakye: Yeah, so this fall we’re super-duper excited to reintroduce the Practice Accelerator program and, of course, really introduce this insanely invaluable 150-plus page workbook. This workbook really is providing the detailed guidance on how to start and grow your practice in a real, tangible way. A lot of when we think of any training program, a lot of stuff is burying the lead. The good stuff gets lost, and really, this workbook is not about burying the lead. We’re bringing it to the forefront. How can we take direct action, day after day, week after week, to make sure your practice is on the path of success?
So, every page radiates passion, clarity. It’s giving you the tools you need to succeed. Our goal for this workbook is to really be a guide, and we don’t want you feeling lost. So immediately, you’re coming into this, you’re taking control, and we’re super confident that this is going to give you a way to manage your time and make sure that you’re doing the things that are the most important for you in the moment, and you’re not wasting time on fluff. So, that’s really the power of this workbook, and we’re super excited to introduce a teaser in this training.
James Maskell: That’s great. So twice a year, we sign up people for the Practice Accelerator. We have in February and September. As Yaa mentioned, in September, we are going to be relaunching The Evolution of Medicine book with up-to-date resources. If you go back and read The Evolution of Medicine book today, what you’re missing is all the people that read the book, decided that functional medicine was their journey, joined the Practice Accelerator and are now living a life they love, helping people either in their local community or online or some combination of them both. And so, we want to put some of those stories into the second edition of the book, and we’re also going to be relaunching the Accelerator.
But if you join us on this sprint and if you feel like joining us now, you will work with Yaa and her team directly so that we can iterate on the workbook and make it even more valuable and then have a go at it again in September. So, there is a unique opportunity right now in February to be able to help us shape this and to be able to learn along the way. Yaa, I’m really excited about the seventeenth. I guess, for people who are on the fence about blocking off that time and maybe pushing some patients off to the next week to focus on being there, what can you say about how this is going to be an uplift for them and their practice and why it’s going to be worth their time?
Yaa Boakye: Yeah. Well, it’s free. Especially, the value we’re providing, we could easily charge hundreds of dollars, and I would stand by that statement. That’s one core reason. But also, the sprint is a chance for functional medicine providers to take control and make massive change in 90 minutes. We know providers are super passionate about helping patients and improving their care, but here’s the deal. You often neglect the business side of things. Now, I know many of you don’t have the time to do formal business training, marketing training. Myself and a lot of our team, we have spent the time doing that stuff for you.
Now, you also may think, “Well, it may not be worth the time. I can just outsource this ‘boring work’ to a marketing agency, to a business strategy.” And honestly, the truth be told, those people aren’t going to be you. You’re going to spend so much time getting them to understand who you are, what you believe in and how you do things. It’s going to be a lot easier, at least starting out, for you to wear the multiple hats. Take on the role of marketer. Take on the role of CEO, and yes, even the janitor, if you have to, because the opportunity that this training provides will accelerate you, and it’s at no cost to you. If you were to go hire some people to do these things for you, it would cost you a ton of money.
But what we are going to be able to take away are five essential things that you need, and this is going to be pivotal for you to grow. And you get these amazing bonus resources if you join live, which would cost you hundreds and hundreds and hundreds and hundreds of dollars. I want you guys to not let the fear of ‘boring work’ hold you back from achieving your business goals.
And the fact that we are not doing some cheesy webinar, I’ve been on them, they bury the lead, they frustrate you. They throw in a ridiculous amount of testimonials. They throw in a ridiculous amount of fluff. We value your time, so we promise you will not be wondering, “What should I do next?” Or feeling overwhelmed or you have this impossible list of things that you need to do. Instead, you will leave our webinar with clear, specific steps that will allow you to grow your business. And it’s really, really designed to be efficient, action oriented, and it’s going to really give you this, “Oh, my God,” burst of energy that you’ve been really needing and you didn’t know it. And joining our webinar, you’re going to find that out real quick.
James Maskell: Awesome. So, where do people go to sign up?
Yaa Boakye: Yeah. So, we’ll be providing a link in the show notes as well as in James’ weekly newsletter. So, sign up for those things. We’re incredibly excited for you guys to sign up for it and get the amazing list of free resources we’ll be providing.
James Maskell: Awesome. Well, look. We’re grateful. Yaa, I’m super grateful for you to be here. I would say, just from my own… Well, when we started the Evolution of Medicine, on the third ever episode of the Functional Forum, we caught a vision of what the Evolution of Medicine, the Functional Forum, could be is that… At that point, we didn’t have a lot of confidence that we could change the system. We had confidence that what we could do was to help individual doctors, individual practitioners who were really excited about practicing in a new way, give them a path towards building a successful practice where they could treat patients, either locally or online, in a way that spoke to their soul where they could reverse chronic illness or provide a higher level of primary care. And over the years, been exciting to see what our graduates and what people who have interacted with the Evolution of Medicine have done with it.
I would admit to myself that, in the last few years, I have seen a way in which I think we can change the whole system, and I’ve got really obsessed with that. But I know that for many, many, many practitioners, the dream of practicing in a way that is in line with their integrity, helping people reverse their chronic illness, is their dream. We’ve helped so many people achieve their dream. I think the opportunity, wherever you live in the world, to build a practice where you offer a higher standard of care and you interact with the patients directly, there’s an opportunity in every country in the world, actually, right now, to deliver the kind of medicine that hopefully will be the standard of care in 10 or 15 or 20 years. You can deliver that standard of care today.
There are chronically ill people all around the world. There are more and more people that are looking to get healthy as a result of the pandemic. The pandemic has reinforced the fact that they have to get healthy now. Otherwise, they could have a chance of not being around. So, I’m super grateful for you to bring a new level of gusto and energy to the community and really excited to join you on the seventeenth and just super grateful for the opportunity to work together. And this is the very beginning. This is the first time you’ve heard from Yaa, but it definitely won’t be the last. And she’s also available. We’re going to be setting up a Practice Accelerator concierge course, and we’ll get into more of that as we move along.
So, thank you for joining us. For those of you who are used to just listening to clinical content here at the Evolution of Medicine, we are committed to three things. We’re committed to inspiring you. We are committed to building communities of practitioners, and we are here to help you build the practice of your dreams. And that’s what the Evolution of Medicine’s always about, and we’re super grateful to have you, Yaa, as a part of that.
So, thanks so much for tuning in. This has been the Evolution of Medicine podcast. You’ve been here with James and Yaa from the Evolution of Medicine. Thanks so much for tuning in. We’ll see you on the seventeenth, and we’ll see you next week on the podcast. Thank you.
Thanks for listening to the evolution of medicine podcast. Please share this with colleagues who need to hear it. Thanks so much to our sponsors, the Lifestyle Matrix Resource Center. This podcast is really possible because of them. Please visit goevomed.com/lmrc to find out more about their clinical tools like the group visit toolkit. That’s goevomed.com/lmrc. Thanks so much for listening and we’ll see you next time.
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